UX Lab and research

This initiative addresses key challenges in fashion eCommerce, where product discovery and emotional engagement remain limited. It focuses on User Experience and Human-Computer Interaction to create intuitive, integrated journeys that combine practical functionality with inspirational experiences, enhancing conversion and customer satisfaction.

Our proposition

The lab will benefit fashion, tourism, and other lifestyle sectors, offering advanced UX research tools that are often out of reach for individual companies. With a low risk of obsolescence, this infrastructure is a long-term asset for LTCC and its partners.