FoodTech Award

FoodTech Award

The food retail industry proves to be an especial fertile ground for start-ups. Since 2021, LTCC, in partnership with Barilla and Lavazza , harvests the most promising disruptive solutions in its annual FoodTech Innovation Award. A selection of the ripest starts- and scale-ups get the opportunity to pitch their B2B and B2B2C innovations in front of a top-class jury in Switzerland. And the most fruitful concepts can potentially support the two companies in transforming the food retail industry.

Statistics

Since launch, he project has become crucially successful and significant for both Barilla and Lavazza.

  • 1500+ Global start-ups assessed
  • 250+ Start- and Scale-ups contacted
  • 3 Awards organized
  • 5 Award winners

FoodTech award sponsored by Barilla and Lavazza

Opened in partnership with two leading global food brands, Barilla and Lavazza, this start- and scale-up call is not limited to pasta and coffee – but spans MarTech solutions for the whole food retail sector!

Barilla and Lavazza, in collaboration with LTCC and the advisory boutique Loomish, have introduced the FoodTech Award competition. The competition featured a distinguished jury, including representatives from Barilla, Lavazza, Accenture, UBS, Microsoft, Retail giants, venture capitals and academic institutions USI and SUPSI.

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DATE 6 - 2021

The 2021 competition had a focused objective of uncovering groundbreaking solutions in the food grocery retail sector, with a special emphasis on B2B or B2B2C start-ups/scale-ups engaged in consumer data capturing and omni-channel solutions. From an impressive pool of over 60 international applicants, 12 scale-ups were chosen to present their tech solutions either in person or through virtual means. Animatico from Switzerland and Nextatlas from Italy excelled in this competitive field.

At Microsoft Headquarters in Zurich, 12 finalists from across Europe showcased their tech solutions. These innovative speeched were made before a panel of jurors, comprising top executives from Barilla and Lavazza, key figures from major Swiss and Italian retailers, LTCC member companies (including Accenture, Microsoft, and UBS), and notable venture capital firms.

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DATE 10 - 2022

In this second edition, the two food giants were looking for innovative marketing technologies that boost customer engagement and extract value from data. Adventr from United States and Nexoya from Switzerland are the winners of this year’s edition. The decision is the result of a long and intense journey that began in early May 2022. Following two months of extensive global scouting and the receipt of over 100 applications, the 12 finalists presented their tech solutions before a discerning panel of jurors, who ultimately selected Adventr and Nexoya as the standout winners.

The finalistst of the third edition of the FoodTech Award had the opportunity to pitch their solutions at the prestigious UBS headquarters in Lugano, in front of a prestigious jury composed of Barilla and Lavazza management, executives from leading Swiss and Italian retailers, and leading representatives from the LTCC member companies and universities, including Dagorà, SUPSI, and USI.

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DATE 9 - 2023

In the context of an increasingly competitive food market, Barilla and Lavazza were looking for innovative solutions in the field of “Shoppable Marketing“, targeting solutions that aim to intercept customer needs and behaviors, optimizing the shopping experience and maximizing the return on marketing investments. The goal is to identify the innovative solutions that can improve brands’ performance across multiple channels and multiple generations of consumers by offering personalized and engaging content and shopping experiences. The third edition of the Award has been claimed by Typeface from the United States.

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