INNOVATION PROJECTS

Heritage and Innovation

What is the Heritage & Innovation project

Making a company’s archive fit for the future with science-based innovation! Bally, a Swiss luxury brand with over 170 years of history, launched the Heritage & Innovation project to digitize its extensive archive of 35,000 shoes. Collaborating with LTCC over an extended period, the brand is digitizing its iconic fashion items in a specialized lab.

partner

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Goal

This strategic initiative reflects Bally's commitment to digitize the physical inventory in its historical archive in Schönenwerd, Switzerland. Beyond heritage preservation, it aims to strengthen the brand's operational framework with a robust digital-centric model.

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