LTCC & GUESS Looking for partners

Call for partners: Lifestyle-Tech Competence Center and GUESS Europe looking for partners for a Generation Z project

In May this year, GUESS Europe, the Lifestyle-Tech Competence Center (LTCC), and Microsoft launched the GUESS Z Lab, an innovative concept conceived to collaborate and co-create with the members of Generation Z, i.e. young people aged up to 26.  The first workshop took place in mid-May at GUESS Europe HQ in Ticino, Switzerland involving dozens of students from the local universities. The project has gained a lot of media coverage across Europe and generated a lot of interest among universities. The ambition is to organise a workshop with international students from across Europe this autumn, while simultaneously working on the launch of a digital insight platform in 2022.  Are you a company interested in opening up to young consumers, listening and exchange ideas with them directly?  Then join us as a strategic partner in this project!  If interested, please write directly to  See video from the first edition here