Lugano, May 18, 2025 – At the recent Lifestyle Innovation Day 2025, held at the prestigious LAC – Lugano Arte e Cultura, a significant milestone was marked for the regional innovation landscape. Lugano is increasingly positioning itself as a European hub for lifestyle innovation, supported by the growing ecosystem fostered by the Lifestyle Tech Competence Center (LTCC).

During the event, LTCC President Filippo Lombardi highlighted how the association is catalyzing investments, companies, and impactful projects from across Europe, reinforcing Lugano’s role as a center of excellence.

A key announcement came from LTCC members, namely HUGO BOSS and Università della Svizzera italiana (USI). Their representatives, Simone Pulzato and Marco D’Ambros, presented the new initiative “AI Lab for Sustainability & Compliance”. This project aims to support brands in managing the complex landscape of more than 2,500 global regulations on sustainability, traceability, and product claims.

The ambition of the AI Lab is to help companies address the growing demand from consumers for transparency, minimize greenwashing risks, and transform compliance into a genuine competitive advantage.

True to its mission, LTCC is committed to fostering collaboration across the lifestyle, fashion, and technology sectors. Companies interested in exploring these challenges are invited to join our non-profit association and take part in shaping the future of lifestyle innovation.

Contact information

Alberto De Zaiacomo – a.dezaiacomo@ltcc.ch – +41 76 517 87 74