Inspiring Creativity Session at VF HQ drives innovation in User Experience

Stabio, 5 November 2025 – VF Corporation hosted an inspiring Creativity Session for the UX Lab at the HQ.

The workshop welcomed students from the USI Master in Digital Fashion Communication, led by Prof. Lorenzo Cantoni and supported by LTCC’s UX Researcher Francesca Manna.

VF’s leadership delivered insightful speeches sharing their expertise on innovation and creativity within the fashion and lifestyle industries.

USI faculty and the LTCC team facilitated a dynamic brainstorming session with students on re-imagining mobile shopping, as part of the User Experience & Human Computer Interaction laboratory.

The LTCC team, formed by the Coordinator, Alberto De Zaiacomo, and the UX Researcher, Francesca Manna, expresses sincere gratitude to the entire VF team – especially Carsten Trenz, Silvia Di Gianfrancesco, and Natalia Rosso – for their support in organizing this creative and engaging day.

Stay tuned for upcoming student project results as LTCC continues fostering innovation and collaboration across the lifestyle tech ecosystem!

Contact information

Lorenzo Cantoni – lorenzo.cantoni@usi.ch

Francesca Manna – f.manna@ltcc.ch

Alberto De Zaiacomo – a.dezaiacomo@ltcc.ch