Around 40 members of LTCC and from other lifestyle companies joined a closed-door event, dedicated to innovation in fashion. Highlight was the visit to the Hugo Boss office in Coldrerio.


March 14, 2023 – The afternoon was organized by the Lifestyle Tech Competence Center in collaboration with Hugo Boss and enriched by speeches from other players at the forefront of fashion and innovation.

R&D at LTCC and beyond

The guests were welcomed by Jelena Tašić Pizzolato, Managing Director at LTCC, Alex Chung, Asian Affairs Delegate at the City of Lugano, and Gabriele Amadò, Head of Corporate Clients at UBS Bank. Andrea Lentini, Senior Innovation Manager, and Eleonora De Canio, Innovation Manager at LTCC, introduced the attendees to the competence center’s latest research projects with partners from the lifestyle industries.

Luca Ravazzoni, Channel Team Senior Manager e-Commerce at Barilla Group, underlined the advantages of a collaboration between the tech and the food sector at LTCC, as is demonstrated – among others – with the Food-Tech Award. Another LTCC research project was presented by Alessio Oriolo, Digital Marketing & Innovation Manager at Accenture Song, and Naor Adno, Co-Founder and Head of Sales at SnapFeet, a company specialized in shoe size recommendation and AR try-on. The project ‘Made to Measure’, carried out with Swiss fashion brand Bally, aims to deliver two advantages: A personalized shopping experience for customers and a reduced rate of returns for companies.

Emanuele Carpanzano, Director of Research, Development and Knowledge Transfer at SUPSI presented a broad range of collaborations, in which the research institute engages with industry partners. An example is the project on research and knowledge transfer with LTCC, Ticinomoda and Switzerland Innovation within the Edmond Climate Network: a fully integrated climate value chain solution to help fashion and luxury companies to fight climate change, by measuring, reducing, and offsetting carbon footprint to achieve global decarbonization targets.

Visit to Hugo Boss

After these valuable stories from various joint R&D projects, it was time to get some fresh air by shifting to the Hugo Boss office in Coldrerio. Nearby is the company’s Industrialisation and Development Center Shirt, which mirrors Hugo Boss’ way of working to become the leading premium tech-driven fashion platform. The attendees benefitted from a guided visit inside the impressive facilities and workflows. Francesco Cicognani, Senior Vice President of Product Development and Operations at Hugo Boss, thereafter, gave insights on the brand’s innovative projects. To end the evening, the manifold possibilities for collaboration were deepened at a networking apéro.

Would you like to find out more about how LTCC champions open innovation and research? Contact us!