Registrations are now open for LTCC upcoming event “Heritage & Innovation – Transforming Company Archive into Strategic Value & Innovation, an exclusive event organized by the Lifestyle Tech Competence Center (LTCC), taking place on 10 June 2026 (14:00–16:00 CET).
Among the distinguished speakers, LTCC is pleased to host Lorenzo Osti, President of CP Company, a prominent figure in the contemporary fashion landscape. Son of Massimo Osti, founder of Stone Island and CP Company, Lorenzo Osti has played a key role in redefining the brand’s identity by combining its rich heritage with innovation, technology, and a forward-looking vision of product development.
The event is designed for decision-makers and professionals across fashion, lifestyle, luxury, and cultural institutions—including brand leaders, executives, archive and collection managers, and digital innovation teams. It will showcase a proven, industrial-grade methodology to digitize heritage assets, transforming archives and collections into structured, high-value digital resources that can support research, communication, and new forms of value creation.
How can brands turn their physical history into a strategic digital advantage?
Hosted at LTCC’s Content Innovation Lab in Lugano, the session will demonstrate how companies can leverage in-house capabilities to build scalable digital archives without outsourcing core expertise. Developed in collaboration with LTCC member Hyphen, the Lab is fully operational and ready to support brands in end-to-end heritage digitization projects.
This session represents a unique opportunity for fashion, lifestyle, and luxury brands to explore how a structured approach to heritage digitization can unlock new strategic value, bridging the past with future innovation.
Contact information
Alberto De Zaiacomo – a.dezaiacomo@ltcc.ch
