Registration are now open for Heritage & Innovation, an exclusive hybrid session organized by the Lifestyle Tech Competence Center (LTCC) on 7 May 2026. Dedicated to brand leaders, CEO, archive managers, digital directors and e-commerce teams, the event will present a proven, industrial-grade methodology to digitize brand heritage – from archive pieces to current collections – and transform them into structured, search-ready digital assets for design, marketing and e-commerce.
How can fashion, lifestyle and luxury brands turn their physical products and history into high-value strategic digital assets?
Hosted at LTCC’s Content Innovation Lab in Lugano, the session will demonstrate how brands can leverage in-house technology and expertise to build scalable digital archives without outsourcing core capabilities. Developed and deployed by LTCC in collaboration with its member Hyphen, the Laboratory is already fully operational with trained staff and ready to support member brands in end-to-end digitization and heritage innovation projects.
This session is designed for brand leaders, archive managers, digital directors and e-commerce teams who want to:
Preserve and valorize brand heritage – transform physical archive pieces into a structured, searchable digital collection.
Accelerate content production – generate high-resolution, multi-angle assets ready for e-commerce, lookbooks, campaigns and interactive catalogs.
Optimize workflows – reduce time and cost in content creation for design and marketing teams through standardized processes and advanced search.
Future-proof assets – create AI-ready, metadata-rich digital content that can power next-generation tools (virtual try-on, generative AI, 3D visualization).
Structured digitization – technical standards and best practices for turning products and materials into high-resolution, consistent digital assets.
Process efficiency – how to streamline workflows for design and marketing teams through advanced search, tagging and retrieval systems.
Multi-channel readiness – creating digital content optimized for e-commerce platforms, interactive catalogs, social media and campaigns.
Live overview of LTCC’s capabilities – a look at the equipment, workflows and trained personnel available at the Content Innovation Hub to support brands from day one.
Heinz Zeller – Vice President at LTCC and Principal Sustainability, HUGO BOSS
Lorenzo Cantoni – Board member at LTCC and Director of the Master in Digital Fashion Communication at USI
Stefano Righetti – CEO, Hyphen-Group
📅 Date: 7 May 2026
🕘 Time: 09:00 – 10:30 (CET)
📍 Format: Hybrid – in person at LTCC office in Dagorà Innovation Hub, Via Peri 21B, Lugano or online
⏳ Registration deadline: 3 May 2026
👉 Register here: Click here for the Registration form
This is an opportunity for fashion, lifestyle and luxury brands to explore how a structured approach to heritage digitization can unlock new value – from archive preservation to accelerated content production for global markets.
Contact information
Alberto De Zaiacomo – a.dezaiacomo@ltcc.ch
