BALLY connects with youth through GEN Z LAB

Swiss luxury fashion house BALLY realized its first GEN Z LAB, in partnership with the Lifestyle Tech Competence Center (LTCC).


Caslano, December 13, 2023 – Two days that connected BALLY’s longstanding heritage with students’ fresh spirit: On 12 and 13 December 2024, this exciting combination took place in Milan and Caslano. Students of the Master of Science in International Management (MSIM) at Franklin University Switzerland in Lugano participated in the first BALLY GEN Z LAB, an applied research initiative designed by LTCC. The program, structured as a customized, step-by-step module, tasked students with designing an ideal online customer journey for themselves and their friends.

On day one, the students visited BALLY’s impressive store and showroom in Milan, delving into the brand’s history spanning more than 170 years and exploring the latest collections. Day two brought them back to Switzerland, where they toured BALLY’s factory and headquarters in Caslano, Ticino, gaining firsthand insights into the brand’s craftsmanship.

The students showcased their feedback, insights, and presentations, highlighting the success of the BALLY GEN Z LAB initiative.



Contact information

Ledia Malecaj – – +41 76 387 08 49