Registration are now open for Heritage & Innovation, an exclusive hybrid session organized by the Lifestyle Tech Competence Center (LTCC) on 7 May 2026. Dedicated to brand leaders, archive managers, digital directors and e-commerce teams, the event will present a proven, industrial-grade methodology to digitize brand heritage – from archive pieces to current collections – and transform them into structured, search-ready digital assets for design, marketing and e-commerce.
How can fashion, lifestyle and luxury brands turn their physical products and history into high-value strategic digital assets?
Hosted at LTCC’s Content Innovation Hub in Lugano, the session will showcase how brands can leverage in-house technology and expertise to build a scalable digital archive without outsourcing core capabilities. LTCC has developed and deployed HILP (Heritage & Innovation Lab Platform), a proprietary workflow combining advanced photography setups, standardized metadata models and AI-ready asset structures. The hub is already operational with trained staff and ready to support member brands in end-to-end digitization projects.
This session is designed for brand leaders, archive managers, digital directors and e-commerce teams who want to:
Preserve and valorize brand heritage – transform physical archive pieces into a structured, searchable digital collection.
Accelerate content production – generate high-resolution, multi-angle assets ready for e-commerce, lookbooks, campaigns and interactive catalogs.
Optimize workflows – reduce time and cost in content creation for design and marketing teams through standardized processes and advanced search.
Future-proof assets – create AI-ready, metadata-rich digital content that can power next-generation tools (virtual try-on, generative AI, 3D visualization).
Structured digitization – technical standards and best practices for turning products and materials into high-resolution, consistent digital assets.
Process efficiency – how to streamline workflows for design and marketing teams through advanced search, tagging and retrieval systems.
Multi-channel readiness – creating digital content optimized for e-commerce platforms, interactive catalogs, social media and campaigns.
Live overview of LTCC’s capabilities – a look at the equipment, workflows and trained personnel available at the Content Innovation Hub to support brands from day one.
Heinz Zeller – Vice President at LTCC and Principal Sustainability, HUGO BOSS
Lorenzo Cantoni – Board member at LTCC and Director of the Master in Digital Fashion Communication at USI
Stefano Righetti – CEO, Hyphen-Group
📅 Date: 7 May 2026
🕘 Time: 09:00 – 10:30 (CET)
📍 Format: Hybrid – in person at LTCC office, Via Peri 21B, Lugano or online
⏳ Registration deadline: 3 May 2026
👉 Register here: Heritage Project – Transforming Brand Assets into Digital Value – Fill in form
This is an opportunity for fashion, lifestyle and luxury brands to explore how a structured approach to heritage digitization can unlock new value – from archive preservation to accelerated content production for global markets.
Contact information
Alberto De Zaiacomo – a.dezaiacomo@ltcc.ch
