Lugano, 24 October 2025 – Hybrid Workshop: Fashion and Cultural Tourism – Connecting Creators, Businesses, and Destinations.
The Lifestyle Tech Competence Center is pleased to announce the upcoming hybrid workshop organized by USI – Università della Svizzera italiana, in collaboration with UN Tourism. This event will gather leading professionals and stakeholders to explore the integration of fashion and cultural tourism, with a focus on innovation, policy, and international collaboration.
Date: Friday, 24 October 2025
Location (in person): Dagorà Lifestyle Innovation Hub, Via Pietro Peri 21B, 6900 Lugano, Switzerland
Online: A participation link will be provided to all registered attendees
Fashion represents a vital facet of cultural identity and the creative economy. Thoughtful integration of fashion within tourism strategies promotes local craftsmanship, advances heritage protection, and enhances the richness of cultural experiences.
This workshop, held as a side-event of the EU project SECreTour, will present the findings of the new joint report by UN Tourism and USI: Fashion and Cultural Tourism – Connecting Creators, Businesses, and Destinations (April 2025). Distinguished speakers will share evidence-based insights, international practices, and policy recommendations on how fashion can serve as a catalyst for sustainable cultural tourism and economic development.
Present key results from the UN Tourism–USI joint report
Examine methods for integrating fashion into destination tourism strategies
Highlight case studies that demonstrate effective collaboration among creators, designers, and tourism leaders
Offer guidance for public administrations, tourism boards, and businesses
Facilitate networking and knowledge exchange among professionals in tourism, culture, and creative industries
10:00 – 10:30 | Welcome Coffee & Registration
10:30 – 11:00 | Opening Remarks – Filippo Lombardi (LTCC President), Prof. Matthew Hibberd (USI), Ambassador Dilyor Khakimov (UN Tourism)
11:00 – 12:00 | Joint Report Highlights – Prof. Lorenzo Cantoni (USI/UNESCO Chair), Dr. Nadzeya Sabatini (USI, Gdańsk University of Technology)
12:00 – 13:15 | Case Study Presentations – Moderated by Charlotte Stachel (USI & USI’s UNESCO Chair)
13:15 – 14:30 | Light Lunch & Networking – Hosted by Innovation Booster
14:30 – 15:30 | Strategic Guidelines and Q&A – Igor Stefanovic, UN Tourism
15:30 – 16:00 | Closing
16:00 – 17:00 | Aperitivo – Hosted by USI
Participation is free of charge. Places for in-person attendance are limited and assigned on a first-come, first-served basis. In-person participants are responsible for their own travel and accommodation expenses.
Register here
Further information on the event and the joint report is available at:
https://www.unescochair.usi.ch/fashion-and-cultural-tourism
The LTCC looks forward to welcoming you to this valuable opportunity for discussion, learning, and collaboration.
Contact information
Lorenzo Cantoni – lorenzo.cantoni@usi.ch – +41 78 922 68 96
Alberto De Zaiacomo – a.dezaiacomo@ltcc.ch – +41 76 517 87 74
