INNOVATION PROJECTS

GUESS GEN Z Lab

WHAT

GUESS GEN Z Lab is a place where marketing, sales, ecommerce managers from GUESS can test ideas and get qualitative feedback directly from Gen Z participants about future GUESS campaigns, product launches or initiatives. The journey includes a series of online interactions, mystery shopping, as well as a full day workshop at the Swiss European HQ of GUESS.

partner

https://lifestyletechcompetencecenter.com/wp-content/uploads/2022/08/LIFESTYLETECH-1.jpg

https://lifestyletechcompetencecenter.com/wp-content/uploads/2022/08/GUESS-1-1.jpg

when

1. May 2021 – with students from USI & SUPSI Universities

2. December 2021 – with students from European Institute of Design

3. September 2022 – International Edition with students from 7 different universities:

International Fashion Academy – IFA (France), Akademie Mode & Design – AMD (Germany), IED Milano (Italy), Kozminski University (Poland), IED Madrid

(Spain), IED Barcelona (Spain), Manchester Fashion Institute (United Kingdom).

gallery

https://lifestyletechcompetencecenter.com/wp-content/uploads/2022/08/10.jpg

https://lifestyletechcompetencecenter.com/wp-content/uploads/2022/08/9.jpg

https://lifestyletechcompetencecenter.com/wp-content/uploads/2022/08/8.jpg

https://lifestyletechcompetencecenter.com/wp-content/uploads/2022/08/7.jpg

https://lifestyletechcompetencecenter.com/wp-content/uploads/2022/08/6-3.jpg

https://lifestyletechcompetencecenter.com/wp-content/uploads/2022/08/5-2.jpg

https://lifestyletechcompetencecenter.com/wp-content/uploads/2022/08/4-1-1.jpg

https://lifestyletechcompetencecenter.com/wp-content/uploads/2022/08/3-1-3.jpg

https://lifestyletechcompetencecenter.com/wp-content/uploads/2022/08/10.jpg

https://lifestyletechcompetencecenter.com/wp-content/uploads/2022/08/9.jpg

https://lifestyletechcompetencecenter.com/wp-content/uploads/2022/08/8.jpg

https://lifestyletechcompetencecenter.com/wp-content/uploads/2022/08/7.jpg

https://lifestyletechcompetencecenter.com/wp-content/uploads/2022/08/6-3.jpg

https://lifestyletechcompetencecenter.com/wp-content/uploads/2022/08/5-2.jpg

https://lifestyletechcompetencecenter.com/wp-content/uploads/2022/08/4-1-1.jpg

https://lifestyletechcompetencecenter.com/wp-content/uploads/2022/08/3-1-3.jpg

WOULD YOU LIKE TO LEARN MORE?

CONTACT US

Legal office

Viale Stefano Franscini 16
6900 Lugano, Switzerland

Operational office

c/o Dagorà Lifestyle Innovation Hub
Galleria 1, Via Cantonale
6928 Manno, Switzerland

+41 (0)79 376 62 38 info@ltcc.ch

© 2022 Lifestyle Tech Competence Center | Website & Digital by Clublab.ch