INNOVATION PROJECTS

GUESS GEN Z Lab

WHAT

GUESS GEN Z Lab is a place where marketing, sales, ecommerce managers from GUESS can test ideas and get qualitative feedback directly from Gen Z participants about future GUESS campaigns, product launches or initiatives. The journey includes a series of online interactions, mystery shopping, as well as a full day workshop at the Swiss European HQ of GUESS.

partner

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when

May 2021 – with students from USI & SUPSI Universities

December 2021 – with students from European Institute of Design

September 2022 – International Edition with students from 7 different universities:

International Fashion Academy – IFA (France), Akademie Mode & Design – AMD (Germany), IED Milano (Italy), Kozminski University (Poland), IED Madrid

(Spain), IED Barcelona (Spain), Manchester Fashion Institute (United Kingdom).

WOULD YOU LIKE TO LEARN MORE?

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