LTCC Innovates the footwear industry

World’s leading 3D Scanning startups present at the LTCC to leaders of Bally, Accenture, Loomish and Microsoft 

Bally together with Accenture, Loomish, Microsoft and the Lifestyle-Tech Competence Center teamed up for the Demo Day at Dagorà, Lifestyle Innovation Hub, in search of new 3D scanning and product recommendation technologies.

Lugano, July 20th – Bally, a Swiss luxury brand, collaborated with Accenture and LTCC to host the startup challenge Demo Day at Dagorà, Lifestyle Innovation Hub, in a whole day phy-digital event with attendees coming from Switzerland, Italy, Canada, Germany, and Sweden.

The selected startups had the chance to disclose their solutions in private sessions to jurors, C-level executives from the sponsor’s brands, who tested their demos and chose the winners at the end of the journey.

The Demo Day was the result of a call for mature startups and innovative B2B and B2B2C service providers, with a focus on 3D Scanning and Size Matching Solutions. After the scouting of over 30 international startups, six were selected to come pitch at the Demo Day: IBV (Spain), ShoeFitter (Germany), XESTO (Canada), OneFid (Germany), Snapfeet (Italy), and  Volumental (Sweden).

The challenge consisted of each startup presenting their technology and showing their demo. Two testers, who previously measured their feet and found the perfect shoe size for one selected Bally shoe model, evaluated the accuracy of the startups’ solutions.

Based on accuracy and user experience, two winners were selected to move forward with the following stages of the project: Snapfeet (Italy) and  XESTO (Canada).

From Milan, Italy, Snapfeet is an AI-based technology and computer vision company dedicated to the fashion and footwear industry. The app empowers consumers to try on footwear with Augmented Reality and accurately scan feet in 3D to find the perfect shoe size in a few moments. With the startup’s innovative system, consumers can always buy the best fitting shoes online and preview the outfit simultaneously, without the risk of returns.

“Being here in Ticino at the very heart of the fashion valley is a great opportunity; we are confident that our technologies combined facilitate the customer to identify the correct size from home, and the possibility to preview the shoes in AR adds the fun part to the experience. Therefore it was exciting to present the Snapfeet solution to Bally during the Demo-Day as well as to connect to the LTCC network,” Naor Adno, Co-founder & COO at Snapfeet.

From Toronto, Canada, XESTO, provides an accurate 3D foot scanning software that helps consumers buy shoes that fit them perfectly from home, which allows them to buy shoes for others. With the company’s fit app consumers can search through hundreds of brands and unique styles suited for them.

“The presence of the many fashion and shoe companies in Ticino makes it a very interesting market to explore. Furthermore, our technology is easily scalable to other industries therefore today’s Demo Day with the possibility to maybe work with Bally, as well as establishing other contacts through the Lifestyle Tech Competence Center made it certainly worth a trip all the way from Canada,” Sophie Howe, CEO & Founder at Xesto. 

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