Jelena Tasic Pizzolato: new Managing Director

Jelena Tasic Pizzolato appointed the Managing Director of the LifestyleTech Competence Center

On June 15, 2021, the Members of the General Assembly and the Committee Members of the LifestyleTech Competence Center, unanimously voted for the appointment of Jelena Tasic Pizzolato to the role of the General Director of the Association. 

The Committee and the General Assembly are comprised of the highest-ranking leaders from the association’s member companies, including Accenture, Bally, Dagorà, Guess, Hyphen, Loomish, Microsoft, as well as the Universities SUPSI and USI. 

Jelena comes from 15+ years of international business experience in several European markets, including UK, Italy, and Switzerland. Her sectors of expertise are digital & e-commerce, fashion, retail, ICT, and finance. 

In her previous roles, she worked for Yoox Net-a-Porter (YNAP), UniCredit Group, and a London-based marketing agency, where over the years she directly managed a range of clients including: Visa International, Google, Discovery Channel, Vienna Stock Exchange, Samsung, Nokia, MasterCard, Mars, Holcim, Henkel, The Economist Conferences, and Arcelor Mittal.

Jelena speaks four languages and holds an MBA in Banking & Finance and MA in English. She has been living and working in Switzerland for over four years. She is a mother of two. 

On the occasion of her appointment, Jelena said:

“Throughout my career, innovation has always been a fil rouge in all the roles I have held across finance, fashion and eCommerce sectors. Today, having the opportunity to drive innovation from the context of the LTCC in Switzerland, with exceptional partners such as our members, is an honour and a privilege.

My goal in this role will be to consolidate all the good work that has already been done and take it to the next level by: solidifying the team, our internal competencies, and ensuring the quality of the delivery; helping drive the Association’s growth through new members and projects; and – last but not the least – facilitating the interaction and collaboration among the members.”  

Reporting to the LTCC President, Carlo Terreni, and its Vice-President Ugo Boveri, Jelena will be joined by a newly-hired team of seasoned experts:



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